MC 917 Broadcast Writing: (3 Semester Credits)
Emphasizes writing for visual and audio presentations, including continuity, commercials, public service announcements, news, and special events. On successful completion of the course, students will be able to:
compose standard script formats for radio and television;
distinguish between broadcast and print writing styles;
write and rewrite news stories for radio and television using correct style and format;
script other types of programming (drama, interview, documentary, industrial, etc.) for radio and television using correct style and format;
define broadcast writing terms;
identify target audience and apply techniques of audience analysis; and
discover and apply ethical issues and standards in broadcast writing.